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Robert Kraft, founder of the Foundation to Combat Anti-Semitism (FCAS), lights up the Empire State Building to resist Jewish hatred and all hatred, October 7, 2024 in New York.
mpi099 | MediaPunch | IPX | P.A.
The biggest names in sport are joining forces in a new campaign to fight anti-Semitism.
New England Patriots owner Robert Kraft and his foundation unveiled a star-studded ad Thursday called “Time Out Against Hate” in collaboration with Major League Baseball, Major League Soccer, National Basketball Association, Women’s National Basketball Association and the National Football League. , the National Women’s Soccer League and NASCAR.
The campaign follows a new report released on Sunday by the Anti-Defamation League which revealed that there have been more than 10,000 anti-Semitic incidents in the United States in the past year since the Hamas terrorist attack in Israel on October 7. The Foundation to Fight Anti-Semitismfounded by Kraft, claims that 10% of adult American men have blatant prejudice against Jewish people and tend to speak openly about it.
The commercial, which includes names like Billie Jean King, Shaquille O’Neal, Jim Harbaugh, Doc Rivers, Joe Torre, Ryan Blaney and Candace Parker, will premiere Thursday as part of from Amazon Thursday Night Football programming featuring the San Francisco 49ers and Seattle Seahawks. The campaign will also be visible on digital platforms and billboards across the country.
“By uniting around a common cause, we amplify our message and demonstrate that the power of sport extends beyond the stadiums, arenas and fields, and into our communities,” Kraft said in a statement . “This initiative is a call to action for everyone to join us in creating a world where hatred meets a unified stand of empathy, understanding and respect.”
Kraft founded the Foundation to Combat Anti-Semitism in 2019 to help combat growing hatred against Jews in the United States.
In April, Kraft said it is no longer financially comfortable supporting his alma materColumbia University, over the administration’s handling of anti-Israel protesters on campus. In June, he announced a $1 million donation to Yeshiva University to cover tuition costs for Jewish students who wish to transfer.