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Tom Brady.
Mike Ehrmann | Getty Images Sports | Getty Images
Legendary quarterback Tom Brady is putting his valuable watch collection up for sale.
The seven-time Super Bowl champion’s collection will be available in December through Sotheby’s auction house as part of “The GOAT Collection: Watches and Treasures from Tom Brady.”
The watches range in value from $12,000 to $800,000 and include a Patek Philippe, a Rolex and CBIas well as a custom watch from Audemars Piguet.
“I have been so fortunate to have such an incredible journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work behind them,” Brady said in a statement. “I’m excited to give fans and collectors a chance to own and cherish these special pieces from my journey, just as I do.”
Brady said his passion for watches began in high school after his parents gave him his first watch as a graduation gift.
“Just as he mastered the language of football, he dedicated himself to understanding the intricacies of watches, creating in recent years a world-class assortment of exquisite timepieces that reflects his deep passion for collecting,” said Richard Lopez , senior watch specialist at Sotheby’s. luxury watches.
It wasn’t until Brady’s first Super Bowl in 2002 that his collection really took off. Since then, he has started acquiring watches to mark some of his biggest occasions.
Tom Brady’s Audemars+Piguet watch up for auction at Sotheby’s.
Source: Sotheby’s
Highlights of the sale include a white gold and diamond-set Royal Oak flying tourbillon with Audemars Piguet bracelet. The piece was worn by Brady during his Netflix special, “The Best Roast Ever”. It is expected to cost between $400,000 and $800,000.
He will also part with his Richard Mille 35-03 “Baby Nadal”. The blue quartz watch could sell for up to $500,000.
Other lots include a rose gold Patek Philippe Nautilus worn by Brady since his purchase in 2017 and an IWC Pilot’s Watch Top Gun “SFTI” edition, which he wore in his final Super Bowl championship parade in 2021, after his historic victory with the Tampa Bay Buccaneers of the National Football League.
“The collection is truly unprecedented; the stories they tell, the authenticity they embody and their historical significance elevate them beyond mere collectibles – these objects are true pieces of sporting history.” , said Brahm Wachter, head of modern collectibles at Sotheby’s.
Watches belonging to former NFL player Tom Brady up for auction at Sotheby’s.
Source: Sotheby’s
Demand for luxury watches has peaked during the Covid-19 pandemic. Since then, prices have dropped significantly.
According to Every watchthe world’s largest watch market database, total sales in 2024 reached $493 million, an increase of 6% over the previous year’s total sales.
Auction houses are also investing more in watches, with major auction houses increasing their watch lots by 50% compared to last year, according to EveryWatch.